Growing enterprises need the most updated market information, including cycles, trends, projections, and competitor analysis! We provide the most current research that will position your enterprise to increase competitive advantage and gain more market share. We are well versed in the latest tools and techniques in market research such as conducting in-depth interviews, ethnographic observation, focus groups, and quantitative surveys (self-administered, telephone-based, and online).

Our qualitative work goes beyond the traditional focus group set up. We utilize observation techniques, consumer diaries, in-depth one-on-one interviewing, and highly interactive respondent engagement techniques. We also conduct due diligence, legal, and competitor analysis as well. Market research, product research and development is of great importance in business as the level of competition, continual improvement, and production processes are rapidly increasing. It is of special importance in the field of marketing where companies keep an eagle eye on competitors and customers in order to keep pace with modern trends and analyze the needs, demands and desires of their customers.

When it comes to quantitative studies, our skilled researchers are experienced in conducting sophisticated data analytics using univariate and multivariate analyses – including multiple regression, factor analysis, multi-dimensional scaling, cluster analysis, and conjoint analysis to more standard techniques like cross-tabulation

New product design and development is more often than not a crucial factor in the survival of a company. In an industry that is changing fast, firms must continually revise their design and range of products. This is necessary due to continuous technology change and development as well as other competitors and the changing preference of customers. Without an R&D program, a firm must rely on strategic alliances, consultants, and networks to tap into the innovations of others.

Feasibility Studies

We can help determine the likely success prospects of a new idea. Our Feasibility studies aim to objectively and rationally uncover the strengths, weaknesses opportunities, and threats of the existing business or proposed venture, opportunities and threats as presented by the environment, the resources required to carry through, and ultimately the prospects for success. In its simplest terms, the two criteria to judge feasibility are cost required and value to be attained. As such, a well-designed feasibility study should provide a historical background of the business or project, description of the product or service, accounting statements, details of the operations and management, marketing research and policies, financial data, legal requirements and tax obligations. Feasibility has several common factors including Technology, Legal, Market, Financial, Resource, Cultural, Operational, and Scheduling. Generally, feasibility studies precede technical development and project implementation initiatives.

Securities and M&A Due Diligence.  Our research involves an investigation of targets prior to investing and executing stock subscription agreements, in conjunction with blue Sky Laws. When you need to determine whether disclosures about an investment prospect or your company’s stock offering is sufficient to meet the requirements of the Act of 33, and State Blue Sky Laws, we examine all documentation related to the offering, investigate the target with onsite visits, a review of financial statements, UCC, and SEC filings to ensure compliance with disclosure laws and full accuracy. A common example of due diligence in various industries is the process through which a potential acquirer evaluates a target company or its assets for acquisition, or when companies prepare to merge.

Business transactions and corporate finance. Due diligence in this regard can be defined as the examination of a potential target for merger, acquisition, investment, privatization or similar corporate finance motives for transactions normally conducted by a buyer, or investor. Reasonable investigation focuses on material future matters involve asset verification financial statement analysis and valuation.  An examination answers key questions such as, potential synergies and efficiencies gained, the best way to acquire the target, target acquisition price, structuring the acquisition, and legal ramifications. Examinations are aimed at increasing shareholder value of the combined enterprise, and market share growth. For more information view our Analytics & Business Intelligence and M&A Pages,