Market Planning involves strategic analysis such as Porter’s Five Forces, SWOT, Industry market trends, Macro and Micro economics, and well as Competitor Analysis. Market planning is the process of organizing and defining the marketing aim of a company and gathering strategies and tactics to achieve them. A solid marketing plan should consist of the company’s value proposition, information regarding its target market, customers, comparative positioning of competitors in the market, promotion strategies, distribution channels, and budget allocated for the plan. All relevant teams in the organization should refer to its marketing plan.